Stealth · Fintech
Performance marketing and growth for a payments company
Three years of performance marketing and growth consulting for a payments and financial technology business, delivered through an agency partner.
3 years engagement $22M pipeline in 6 months
The engagement
3 years of performance marketing and growth work for a business serving payments and financial technology. The client came to us through an agency partner and has asked to stay unnamed, so the specifics below are described without identifying them.
An engagement running 3 years says something the individual tactics don't. Nobody renews a consultant repeatedly unless the numbers are moving.
Scope
The remit covered performance marketing and growth, which in practice meant owning both the plan and the execution rather than handing recommendations to someone else to implement.
Result
$22M in pipeline generated over six months, which is the largest single result of any engagement we've run. The three year relationship that followed is the more telling number, since it means the first six months weren't a one off.