B2B SaaS
Rebuilt outbound around one segment
Pipeline had stalled across four verticals at once. We cut to the one that converted and rebuilt the motion around it.
[metric] pipeline lift in 90 days
The situation
The team was running outbound into four verticals simultaneously with one shared sequence. Reply rates looked acceptable in aggregate and terrible in every individual segment.
What we did
- Pulled two years of closed-won data and found one vertical accounting for most of the revenue
- Rewrote the sequence for that buyer specifically, rather than for a generic persona
- Cut the other three verticals from outbound and moved them to inbound-only
- Rebuilt the list on the tighter definition
Result
Replace this section with the measured outcome. Keep [metric] in the headline field until the figure is confirmed — the brand guidelines are explicit that we never invent a number.