Professional services

Repriced the offer, doubled close rate

Nothing wrong with the demand. The packaging was making an easy yes into a committee decision.

[metric] increase in close rate

The situation

Strong top-of-funnel, healthy call volume, and deals stalling at proposal. The price sat just above the threshold that required sign-off from someone who had never been on a call.

What we did

Split the engagement into a small paid diagnostic and a larger follow-on
Repriced the diagnostic below the sign-off threshold
Rewrote the proposal around the diagnostic as the decision, not the full engagement

Result

Replace with the measured outcome.

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