Quartus Ventures

Retool

Grew pipeline through email and demand gen

Contracted to the CMO to build out email marketing and demand generation, working inside the marketing team rather than alongside it.

17% SQL growth month over month

The engagement

Quartus was contracted at Retool reporting to the CMO, with a remit covering email marketing and demand generation. Rather than advising from the outside, we worked as part of the marketing team, which meant building and shipping in their own systems.

What we worked on

  • Email marketing programmes, from list strategy through to the campaigns themselves
  • Demand generation strategy, and the execution that followed from it
  • Pipeline growth as the number we were accountable for

Result

Sales qualified leads grew 17% month over month. Compounding matters more than the headline here, because a rate held across consecutive months is the difference between a campaign that spiked and a motion that keeps producing after the person who built it has gone.

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